Good Days in April for Publicity

Get Publicity in April Using Food-Related Days

April starts in two days, and with it comes a lot of food-related days that you can use to get some publicity.

Food Related Days in April 2010:

April is:
• National Bacon-Lettuce-Tomato Sandwich Month
• National Food Month
• National Pecan Month
• International Soyfoods Month

Select Days in April:
April 2: National Peanut Butter and Jelly Day
April 11: National Cheese Fondue Day
April 13: National Peach Cobbler Day (Yum!)
April 19: National Garlic Day
April 23: National Picnic Day (!)
April 28: National Blueberry Pie Day
April 29: National Shrimp Scampi Day

Submitting story ideas to the media based on food-related days can have good results. For example I got Lisa Reinhardt, a chocolatier, onto Channel 15 by using National Heart Health Month (because dark chocolate can be good for your heart). You can read how we did it here:
How to Get a TV Offer in 45 Minutes.

If we had just said “chocolate”, we might not have gotten any coverage. By tying it into Heart Health Month we got the attention of Channel 15.

And that's not the only example. Here's an article entitled "Wine suggestions for your Easter dinner" . Notice that the writer mentions specific wines by name? She had to get that information from *someone*. If you send story ideas like "best wines for a picnic" or "wines that go with blueberry pie", the wines listed in a future newspaper story could be YOUR wines.

So let’s put our thinking caps on again, and come up with some ideas for these special days. Then, submit a press release to your local TV stations and newspapers. You'll find that many of them will be interested in your story and your business.