AZ Wineries will be at the Tempe Festival of the Arts
The Tempe Festival of the Arts is next weekend (3/26 - 3/28), and the Arizona wineries have a pavili
on where happy visitors can go taste their great wines. Naturally, the wineries want to sell as much wine as possible, so I’d like to give some suggestions for attracting more customers to your booth and selling more wine.
There’s a saying in marketing: “Give ‘em a reason to come see you, and then give ‘em a reason to come back”. Here are a few techniques to do that very thing.
Techniques to Get People to Your Wine Booth:
1. Send an email to your current list inviting them to stop by your booth. Even if you’ve done it earlier, do it again. People need to see any type of lead-generation communication at least three times before it registers. So send one last reminder.
2. In the email, give them a reason to come by. Offer a discount, or a special gift, or something inexpensive-yet-perceived-high-value that would entice them to come by your booth. It can be something as simple as a compilation of recipes for your wines.
3. Give them a reason to bring a friend. Offer yet another gift or discount if they bring one or more friends.
4. Get their email address. Have them drop their business card or a slip of paper with their name and email address on it into a fishbowl, with a drawing later to win one of 2-3 prizes. Hold a separate drawing every day of the festival.
5. Give them a reason to come back. After they’ve stopped by, give them a “preferred customer” card that they can use to get a gift or something the next time they visit you. Offer them something good enough that they’ll go out of their way to come by. For more tips, please refer to these previous posts:
- Best Marketing Techniques Seen at the AZ Wine Festival at the Farms
- Good Marketing Techniques Seen at the AZ Wine Festival in Tempe
Good luck to everyone at the festival! I’ll see you there!
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