Domestic Wine Sales Increased in 2009

From this month’s issue of Wine Business Monthly:

Off-premise wine sales data for the second half of the holiday sales season saw a healthy boost with value increasing 6.3 percent and volume increasing 5.6 percent from the same period a year earlier, according to Nielsen Company-tracked data.

Domestic wine sales increased 120% over imported wines during that period, and Sauvignon Blanc and Cabernet Sauvignon showed the largest growth among the varietals.

Below are the numbers (sorry about the layout. Blogger doesn't draw tables well)

Wine Source & Year-on-year Sales Growth:
Domestic Wine Sales: 7.5%
Imported Wine Sales: 3.4%

Varietal & Case Volume Growth:
Chardonnay: 2.6%
Pinot Grigio: 3.8%
Sauvignon Blanc: 6.7%
Cabernet Sauvignon: 5.1%


Also in an interesting note: Volume sales in the over-$20-per-bottle sales were up nearly 10% in that same time period.

This is good news for everyone in the wine industry. Increases like this could be indicative of a rebound in wine sales, meaning, a better 2010!


Here's Wine Business online.