Double the TV Publicity for Your Wines

Channel 15's "Sonoran Living" program today had a cooking segment in which the chef prepared a dish that included white wine. As the chef stirred the dish cooking in the pan, the hostess of the program poured in some white wine.

When the hostess put down the wine bottle the label came into view, and I would swear that it was a bottle of Arizona's Page Springs Cellars wine. I couldn't quite tell, but Page Springs has a very unique label, and this looked just like one of them.

This brings up a very important point that will increase the amount of publicity you get: When any of your customer-restaurants are on a TV program, ask them to mention the name of your wine while they're cooking.

Ask them to say something like: "Add some white wine to the pan....I'm using Page Springs Cellars' Chardonnay...". It's really that simple, and your wine has just gotten mention on TV.

People remember products through constant repetition. Even something as simple as hearing it mentioned on a cooking program will add to their familiarity so when it comes time to select a wine, they'll look for yours. By asking chefs to mention your wine when they're cooking for a TV program, you're building that familiarity and ultimately building your sales.

- Gordon