A Christmas Opportunity to Get Onto TV

There’s still time to get your products onto the local TV programs by positioning them for Christmas. I watched the local (AZ) TV talk shows (Channel 3 and Channel 15, to be exact) this morning and here are two of the topics I saw:

• Holiday Cheese Trays: simple and elegant (Channel 3)

• Holiday desserts: Traditional and imaginative (Channel 15)

Here’s the opportunity for you:
During the section on holiday cheese trays the hostess asked: “What does this pair with? The guest suggested breads and fruits. I thought “NO WINE???”

And one of the suggestions on “holiday desserts” was a cheese tray. The hostess said “I’ll bet this cheese would go well with wine”, but SHE HAD NO WINE TO PAIR WITH THE CHEESE…and neither did the guest.

So there’s a HUGE OPPORTUNITY FOR YOU: Come up with some wines that would pair well with holiday cheeses (gouda, brie, smoked cheddar, etc.), contact the TV stations, and tell them that you can talk about fast-and-easy wine pairings to holiday cheese trays. They’d probably go for it because this is a “follow-on story”. They’ve talked about cheese, so they can now add in the wine.

Follow-on stories are always popular with the media - a good follow-on story keeps audience interest because they build on a previous story. Audiences will say: "Oh yeah! I remember that earlier story!" When you provide a good addition to a previous story you'll get considered as a guest.

So take a look into opportunities like this. Every story on TV has the potential to mean coverage for you. Just watch for areas where you can add your expertise to something they're already talking about.


Happy holidays to everyone!