Last Wednesday's Arizona Republic's food section had an article with the headline: "A Toast to Champagne in Cooking". (Here's the article: "Champagne Recipes for New Year"). This article is a perfect example of a new and different use of a familiar product (Champagne) - cooking with it!
Suggest New and Unusual Uses for your Product
The root of the word "news" is new. The idea of COOKING with Champagne is new. Usually people drink toasts with it. But here's an article about cooking with it. The article includes three delicious-sounding recipes plus a profile of the chef who created them.
The reporters who write food stories want to give their readers new and interesting ideas and recipes. They want their readers to say "Wow! That sounds good!" and then tell their friends. When you suggest interesting food or wine ideas to the reporters, they'll take your suggestion into consideration.
Here's How to Come Up with Creative Story Ideas:
Write out everything that's involved with the preparation and serving of a dish (or a complete meal). Then think of all those elements and how you could change one or two of them in an unusual way. Two of the articles recipes are:
- Champagne POACHED Asian Pears
- Champage-and-Sage GLAZED Ham
Take a moment to think about your food or your wines, and give a little thought to how they could be used to spice up an element of cooking. When you come up with something good, send a news release to the media. It could be just the story the reporter is looking for.
Gordon
P.S. Shameless plug: If you'd like to learn how to come up with interesting stories about your foods and wine and get them to the media, please take a look at a series of reports I have on my website: The 'Get Started Now' Publicity Package.
And now, if you'll excuse me, I'm off to make some Champagne-poached Asian pears with dark-chocolate ganache. Yum!
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