Two "Days" That You Can Use for Publicity

January 23rd and January 27 are two days you can use to promote yourself to the media.

January 23rd is National Pie Day.
January 27th is National Chocolate Cake Day.

Really. They are. So use them to get publicity for your wine or your restaurant.

"How?", you ask? Demonstrate your expertise!

How to Get Media Coverage for Wine:
If you work in the wine industry, come up with appropriate wines that go well with pie and chocolate cake and propose them to the media. Don't just say "Oh, any kind of wine...as long as you like it." That won't get you any publicity. Think of specific pies and specific wines.

For example, apple pie is the most popular pie in America. What wine would go well with it? A light and fruity white wine, for example? Cherry pie is the third most popular pie. What would go well with that? Those are the kinds of suggestions that the media is looking for. (For example: the La Quinta Syrah Port from San Antonio winery pairs perfectly with sweet potato pie).

And red wines go well with chocolate. Chocolate Cake Day ought to be easy!

How to Get Media Coverage for Food:
If you're in the food industry, these days are perfect for you! Create some interesting variations on the "pie" theme and let the media know. Different combinations of ingredients. New variations on crusts, new fillings, adding unusual spices or flavors to the old standards, 100-calorie pies for dieters, how to eat pie and still lose weight....on and on and on. Come up with some ideas and tell the media.

And don't forget: "pie" doesn't mean just "fruit". Many people eat pot pies (meat pies).

Purpose: Establish Your Expertise
The reason you're doing all of this is to establish yourself as an expert in your field. Media people like working with people who can share new and interesting ideas within the food and wine industry. Their audiences have a hunger for knowledge, and the media looks for people who provide that knowledge.

By providing unique ideas, little-known tidbits of information (like "chocolate cake day") and variations on the the ordinary, you'll catch the attention of the media and your own target audience.

So come up with some ideas for National Pie Day and National Chocolate Cake Day and tell the TV stations. You have almost two weeks to get your press release to them, so let them know your ideas, and you just might find yourself on one of their programs talking about your products.


Good luck! And by the way.....February is National All American Pie MONTH! Woo hoo! You might want to start prepping for that!

Gordon